Everyone has a computer these days. No, really! According to the Census Bureau, 95% of U.S. households have at least one type of computer. And if there’s one certainty with modern devices, it’s that they will eventually have problems. When problems arise, make sure people in your area come to you with these four tips to promote your computer repair service in your locale.
Hang eye-catching flyers around town
You never know when computer troubles might strike. And when something does happen, you want your computer repair service to be top-of-mind. Make your brand known around town with eye-catching flyers.
Flyers catch people’s attention as they go about their day. If they see your company’s name enough, they’ll know exactly who to call when they need computer repairs.
However, people walking around aren’t necessarily looking for advertisements, which is why your flyers have to look professional to catch their attention.
Since you’re busy repairing computers all day, you might not have time to design professional flyers from scratch. Luckily, there are thousands of computer repair flyer templates available from websites like PosterMyWall. Simply find the template that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to print.
You can also save digital copies of your flyer designs to upload to your website or social media accounts for even more marketing power.
Work on your website’s local SEO
When someone needs any type of service, their first stop is typically a search engine. If you want to show up on that list (and you really do), it’s time to work on your website’s local SEO.
SEO stands for search engine optimization. It’s all about strategically optimizing your website to make it easier for search engines to find information that users are looking for. The better the information and easier it is to find, the higher the search engines will rank your website in search results.
Local SEO is the same as regular SEO except it’s designed to target a specific location. For example, if someone types in “computer repair service near me,” the search engine will track the user’s location and present them options from their area.
The best way to improve your local SEO is to fill your website with high-quality, useful information that has plenty of location-based keywords. Mention the towns, counties, and state of your service area in every page. That way, the search engines know where you work and can present your information to local searchers.
Create a Google Business profile
Another great way to boost your local SEO is to create a Google Business profile. When people search specifically for businesses, Google presents a list of local companies that fit the search query at the very top of the page, even above the search results.
These Google Business profiles show the company’s name, a few services, their hours, contact information, and a link to their website — everything a customer would need to reach out.
It’s completely free to create a Google Business profile, so there’s absolutely no downside. It’s one of the best ways to get more local attention for your computer repair business online.
Harness the power of email marketing
The thing about computer problems is that they’re not a one-time deal. There’s probably going to be another problem in the not-so-distant future. So if you keep up with your existing customers and keep your business top of mind, they’ll probably need your services again at some point. And one of the best ways to keep up with customers is with email marketing.
Email has one of the best returns on investment of any type of marketing, earning an incredible $36 for every $1 spent on average! It’s because you can message your customers directly without worrying about whether the almighty algorithm decides to show your content, like on social media or search engines.
The key to a successful email marketing campaign is consistency. Try to send between two and three emails per week. That should be enough to keep your brand top of mind without annoying your contacts into unsubscribing.
Since you’re only emailing your existing customers, you don’t have to worry about wasting time or resources on people outside of your service area. You know they’re all local!
Get more local business for your computer repair service
Computer problems will always be around. Make sure everyone in your area comes to your computer repair business with some effective local marketing strategies! Make eye-catching flyers to hang around town, boost your website’s local SEO, create a Google Business account, and send plenty of emails to your existing customers.
With all your marketing efforts working together, there’s no way anyone in your service area won’t know your company’s name when computer troubles rear their ugly head.
